Cooking with AI: A Smart Recipe for Food & Beverage Marketing

Hayley Bohan is a brand strategist, author, and founder of Marketing On Purpose, with over 25 years of experience building brands that business owners and customers love. Known for her humor, heart, and hands-on insights, Hayley empowers entrepreneurs through her book Brand Worth Loving, workshops, and the Daring Dreams Podcast. Her career highlights include leading marketing for beloved Canadian brands like Moose Light, Alexander Keith’s, and Swiss Chalet, where she launched campaigns, repositioned brands, and drove customer engagement. As Chief Marketing Officer at Elandas, she managed branding, product launches, and commercialization strategies. In 2017, Hayley founded Marketing On Purpose to help small businesses create purposeful, successful brands. She’s been recognized as a Top 20 Business Coach and Top 30 Women Disruptor and continues to champion small businesses with strategic expertise and a sprinkle of AI magic.