Impact of US Tariffs on Canadian Food Consumer Behaviour

Join Food Processing Skills Canada to hear about the impact we are already seeing from the threat of US tariffs on the behaviour of Canadian food consumers.

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Food Processing Skills Canada invites you to an insightful webinar presenting the findings of our latest report, “Impact of U.S. Tariffs on Canadian Food Consumer Behaviour.” This crucial study delves into the evolving grocery shopping habits of Canadians in response to U.S. trade disputes and rhetoric. We will explore the significant increase in consumers’ desire to buy Canadian, the challenges they face in identifying these products, their perceptions of grocery inflation, and the resulting implications for the Canadian food and beverage manufacturing industry. Join us to gain a deeper understanding of these key trends and how they are reshaping the Canadian marketplace..

Register and get the pulse of the Canadian consumer!

• Understand the widespread awareness and concern among Canadian consumers regarding U.S. tariffs and trade rhetoric. Discover that awareness of U.S. trade disputes is almost universal (98%) and concern is high (85%).
• Explore the significant shift in grocery shopping habits over the past two months, with 43% of consumers reporting significant changes, primarily driven by a desire to buy Canadian and avoid U.S. products.
• Learn about the key motivations behind the increased demand for Canadian products, including the belief that it’s good for the economy (86%) and frustration with the U.S. (75%).
• 20% of respondents believed Product of Canada and Made in Canada mean the same thing, join the webinar to find out which they prefer and what the difference is.

Meet your Presenters:

Kevin is the driving force behind our research team, where he has demonstrated exceptional leadership and expertise for the past eight years. Throughout his tenure, he has played a pivotal role in every aspect of our Labour Market Information (LMI) work, consistently ensuring that our research is thorough, relevant, and insightful. Kevin is a regular presence at major industry events, where his insights are highly valued by peers and stakeholders alike. His ongoing commitment to advancing the field underscores his status as a thought leader in the sector.

Drawing on more than 30 years of experience, Pat designs and implements quantitative and qualitative research to shape decision-making in a variety of areas including policy development and strategic communications for public, private, and non-profit organizations. Pat has conducted over 4,000 focus groups over the course of his career, almost all on complex public policy issues, including skills development and education, immigration, and innovation. Pat has been conducting communications, marketing and labour market research for the Canadian food and beverage processing industry since 2016. This work includes several national surveys of processors, consumers and labour market participants. He has conducted research for FPSC, Food and Beverage Ontario, Saputo, McCain Foods and the Government of Canada. Pat began his research consulting career with EKOS Research Associates in Ottawa. During his time there, he successfully managed some of the largest public-opinion research studies ever undertaken in Canada (e.g., Rethinking Government). Pat earned a master of arts degree in Canadian political history from the University of Ottawa. He has been a speaker and guest lecturer at Algonquin College and the Canada School of Public Service and has coauthored several published articles based on his research.

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