Canada’s food and beverage manufacturing industry plays a crucial role in feeding the nation and driving economic growth. But how can industry leaders ensure their voices are heard by policy makers? Join Elliott Gauthier, EVP at Hill & Knowlton, a Burson Group Company, as he discusses Canada-U.S. relations and outlines how to leverage guiding principles from President Donald J. Trump’s best-selling book “The Art of the Deal” to strategically advocate for the food and beverage sector.
In this engaging and informative webinar, you’ll learn how to craft compelling messages, leverage data to strengthen your case, and navigate the policy landscape to drive home the importance of food and beverage manufacturing in Canada. Discover strategies to demonstrate the industry’s value, address key challenges, and position it as a priority for economic and regulatory decisions.
Whether you’re a business leader, industry advocate, or simply interested in how government decisions impact an industry, this session will equip you with practical tools to make a difference.
Thursday, February 27, 2025 at 1:00 p.m. ET
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