This crucial study delves into the evolving grocery shopping habits of Canadians in response to U.S. trade disputes and rhetoric. We will explore the significant increase in consumers’ desire to buy Canadian, the challenges they face in identifying these products, their perceptions of grocery inflation, and the resulting implications for the Canadian food and beverage manufacturing industry.
Despite easing inflation, 63% of Canadians still feel grocery prices have increased "a lot", and only 14% believe food inflation is slowing down.
Most Canadians blame profiteering in the supply chain for high food prices, with retailers (58%) and governments (26%) being seen as the primary culprits.
Awareness of the TFWP is high (68%), and 54% of Canadians view it as necessary, despite growing media and political scrutiny.
