The Art of the Appeal: Making Canadian Food Processing Irresistible to Policymakers

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“The Art of the Appeal: Making Canadian Food Processing Irresistible to Policymakers”

Canada’s food and beverage manufacturing industry plays a crucial role in feeding the nation and driving economic growth. But how can industry leaders ensure their voices are heard by policy makers? Join Elliott Gauthier, EVP at Hill & Knowlton, a Burson Group Company, as he discusses Canada-U.S. relations and outlines how to leverage guiding principles from President Donald J. Trump’s best-selling book “The Art of the Deal” to strategically advocate for the food and beverage sector.

In this engaging and informative webinar, you’ll learn how to craft compelling messages, leverage data to strengthen your case, and navigate the policy landscape to drive home the importance of food and beverage manufacturing in Canada. Discover strategies to demonstrate the industry’s value, address key challenges, and position it as a priority for economic and regulatory decisions.

Whether you’re a business leader, industry advocate, or simply interested in how government decisions impact an industry, this session will equip you with practical tools to make a difference.

Thursday, February 27, 2025 at 1:00 p.m. ET

Register and come prepared to ask the Expert!

Elliott Gauthier is the Americas Lead for Solutions Integration at Burson, a Burson Group Company, where he specializes in data-driven insights and performance measurement. With a background in research, analytics, and advocacy, he has advised top clients and led large-scale projects across the Americas. He is a recognized leader in mix-mode and cross-disciplined brand and reputation research and analytics methods, and a senior trusted advisor to some of Burson’s largest clients. An experienced corporate leader, Elliott has also served as Board Chair of The Ottawa Senators Foundation and as a director for the Royal Ottawa Mental Health Foundation. He holds a Business and Commerce degree from Heritage College and is a recipient of the Forty Under 40 Award.

Frequently Asked Questions

Do I need an account to access the Speaking Food events?

No, you do not need to sign-up anywhere before registering for a Speaking Food event slot/ session. However, an applicable e-mail is required for online invite to be sent over.

How much do the event seats cost?

Attendance to the Speaking Food event sessions is currently free for all attendees.

What system requirements do I need to have to access the events?

Attendees will need to have the Zoom video conferencing software installed onto their devices to access the event sessions via their e-mail invites accordingly. We recommend having a high-speed Wi-Fi connection available to stream the online events optimally.

Where will I receive my Speaking Food event invites?

A Speaking Food event will have it’s details regarding the time, description, and event access details sent to the user’s provided e-mail address. You can also integrate the events into your existing calendars (Google, Apple, Windows) to make sure that you don’t miss a beat.

I don’t see the notification(s) in my inbox, where do I look?

Be sure to check your “Spam” folder for any emails! If you are still having issues viewing your notifications, please let us know at info@fpsc-ctac.com.

Who do I contact in case of any questions and/ or comments?

We are available during working hours (Mon-Fri, 9 am – 5 pm) on foodcert@fpsc-ctac.com. You can also phone us at 613-237-7988, Toll-Free 1-877-963-7472.

Will any recordings for the events be available for me to view?

Yes, recordings of the sessions will be available for download after the session is concluded. An email will be generated to inform you when that is available and how to access any recordings.

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